CDEI - AI Governance Report

UK Flag

In April 2022, the Centre for Data Ethics and Innovation published its report on the governance expectation of AI, titled “CDEI- AI Governance” . This report assesses the publics perception of AI, and also highlights a range of real world application of AI alongside key governance frameworks. 

This effort is intended to guide the development of policies and practices that ensure responsible and ethical AI use while fostering public trust.

Table of Contents

  1. Introduction & Key Findings

  2. Public Perceptions of AI

    • Awareness and Familiarity

    • Benefits and Risks

  3. Real-World Applications of AI

    • Recruitment Processes

    • Mental Health Chatbots

    • HMRC Tax Fraud Detection

    • Shopping Suggestions

    • News Recommendations

  4. Implications for AI Governance

    • Transparency

    • Fairness

    • Accountability

  5. Conclusion

1. Introduction & Key Findings

The Center for Data Ethics and Innovation (CDEI) conducted an in-depth study on public perceptions and governance expectations of artificial intelligence (AI). This research aimed to align AI governance with the principles of transparency, fairness, and accountability. Key findings include:

  • Limited public awareness of complex AI applications.

  • Benefits of AI, such as efficiency and accessibility, outweigh risks in many contexts.

  • Strong public demand for AI governance to proactively address privacy, transparency, and fairness.

2. Public Perceptions of AI

Public understanding of AI remains narrow, often limited to low-risk applications like recommendation systems and virtual assistants. More advanced uses, such as decision-making in public services, are less understood. Media representations heavily influence perceptions, often framing AI as futuristic or overly intrusive.

Benefits and Risks

Perceived Benefits:

  • Enhanced societal efficiency and safety (e.g., crime detection, reducing human bias).

  • Increased accessibility for vulnerable groups, such as individuals with disabilities.

Key Concerns:

  • Invasion of privacy through data collection.

  • Over-reliance on AI leading to societal detachment and health issues.

  • Potential manipulation of public opinion via biased algorithms.

3. Real-World Applications of AI

Recruitment Processes

AI in recruitment is appreciated for its ability to reduce human bias but raises concerns about:

  • Transparency: Clear criteria for candidate selection are essential.

  • Fairness: Participants demand that irrelevant factors like ethnicity or gender be excluded.

  • Accountability: Unsuccessful candidates expect detailed feedback and the option to challenge decisions.

Mental Health Chatbots

Public trust in mental health chatbots hinges on:

  • Transparency: Users must know they are interacting with AI and have access to human support if needed.

  • Fairness: Personal data such as mood and health history is deemed critical for effective support.

  • Accountability: Mechanisms to escalate concerns and provide feedback are non-negotiable.

HMRC Tax Fraud Detection

The use of AI to flag tax fraud is seen as beneficial but demands:

  • Transparency: Clear communication about the data sources and decision-making criteria.

  • Fairness: Strict adherence to anti-discrimination laws.

  • Accountability: Easy access to human investigators for disputes.

Shopping Suggestions

AI-driven shopping recommendations are generally accepted but should:

  • Respect user privacy and allow data control.

  • Avoid irrelevant or intrusive data sources, like social media interactions.

News Recommendations

While the risks of AI in news curation are seen as low, users expect:

  • Transparency: Simple explanations of how recommendations are formed.

  • Fairness: Exclusion of sensitive personal data, such as recent conversations.

4. Implications for AI Governance

Transparency

Public expectations for transparency vary by use case. High-risk applications like tax fraud detection require detailed disclosure, while simpler cases, such as shopping suggestions, demand basic opt-in/opt-out options. Key priorities include:

  • Clear communication about the presence of AI in decision-making.

  • Accessible explanations of data use and decision-making processes.

Fairness

Participants emphasize:

  • Exclusion of irrelevant demographic data.

  • Equal treatment for all, with special considerations for vulnerable groups.

  • Stringent governance to minimize biases.

Accountability

High-risk scenarios necessitate robust accountability mechanisms, including:

  • Human intervention for error correction.

  • User-friendly systems to adjust preferences or contest AI decisions.

  • Continuous oversight and regular system audits.

5. Conclusion

The CDEI’s research highlights the critical role of public expectations in shaping AI governance. While public understanding of AI remains limited, the principles of transparency, fairness, and accountability resonate deeply. Policymakers must prioritize these principles, ensuring governance frameworks evolve alongside AI technology to maintain public trust and societal benefit.

If you would like to access other resources on the United Kingdom’s regulation of AI. You can access them here

View our articles

Country-Specific Articles

UK- Code of Practice Principles: AI Cyber Security

Code of Practice Principles On the 31st of January 2025 the Department for Science, Innovation...

UK consultation: Copyright Laws

UK Consultation: Providing clarity on Copyright Laws From the 17th of  December 2024, a 10-week...

International AI Safety Report

International AI Safety report In January 2025, the first international AI Safety report was published. This...

AI Opportunities Action Plan

AI Opportunities Action Plan On the 13th of January 2025 the Government published their paper...

UK- AI Opportunities Action Plan- Governments Response

AI Opportunities action plan On the 13th of January 2025, the British Government released their...

UK- Assuring a Responsible future for AI

Assuring a Responsible future for AI On the 6th of November 2024,  the Department for...